Inside the SEO Master 115-Point Audit: What We Check and Why

What is the SEO Master audit?

SEO Master is a checklist of 115 checks that runs on top of a crawl. You enter a website address and, optionally, a target keyword. The crawler visits the pages it can reach, and each check looks at that data and reports whether the site meets a defined standard.

The goal is not a vanity number. Every row tells you what was found, how many URLs are affected, one example URL and what to change, so you can decide what to fix first.

How a row is built

Every check returns the same fields, which makes the report easy to filter and export.

• Status: Pass, Normal, Missing or Critical.
• Score: a number from 0 to 100 for that check.
• Affected URLs and a sample URL, so you can open a real example.
• Current data: the evidence the result is based on, such as 7 of 16 pages have optimized titles.
• Fix suggestion: a plain-language action. When a check passes, no action is needed.

The categories

The 115 checks are grouped into categories: technical SEO (robots.txt, sitemap, canonicals, redirects, broken links, orphan pages), security, mobile, performance, on-page elements (titles, meta descriptions, headings), content quality, internal links, structured data, trust pages, entity signals, accessibility and readiness for AI search.

AI search checks look at things such as whether answers are stated directly, whether question-style headings exist, whether an llms.txt file is published and whether AI crawlers are blocked in robots.txt. These are signals, not guarantees of visibility.

How the overall score works

The overall score is the average of the 115 check scores. A Pass scores 100, a Normal result scores 60 and a Missing or Critical result scores 0. That makes the score easy to reason about: fixing one Missing check that you control raises the average by roughly 0.9 points.

Read the evidence, not just the colour

Some checks measure something exact, such as whether a canonical tag exists. Others look for patterns in the text, such as whether a page contains a summary section. Treat the second kind as a prompt to look, not as a verdict. Open the sample URL, confirm the finding and then decide.

You can run the audit from the SEO Master page, from the dashboard or through the API, and export the result as CSV, Excel or PDF.

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